Biologics PRODUCTION AND MARKET Essay Example | Topics and Well Written Essays - 1000 words

Biologics PRODUCTION AND MARKET - Essay Example epresent a huge extent of the pharmaceutical market as indicated by Aagaard, Purdy, and Philpott (2010) who refer to that in 2007 American shoppers purportedly spent around $40 billion on biologics establishing about 13.9 percent of the general cash spent on doctor prescribed medications. The insights further show an expansion in the utilization and remedy of biologics in the coming years. Visiongain, a global organization, anticipated that the piece of the pie of the biologics would colossally increment over these years. As per the factual information, these biologics will arrive at an expected 178.4 billion by 2017. It was additionally discovered that biologics shaped 15% of the pharmaceutical market in the year 2012 (Visiongain, 2013). Another report set forward by Allied Market Research likewise discovered that the market of biologics would increment definitely throughout the years to come. As per Allied Market Research, it is assessed that the offer would increment from an aggregate of $1.3 billion out of 2013 to $35 billion constantly 2020. This unmistakably shows the interest for biologics will continue expanding as time is cruising by (Market Watch, 2015). As per the estimates, this has expanded from $46 billion to $169 billion in the time of 2012 and is additionally expected to increment to $221 billion by 2017. Following is the graphical information which sho ws the estimate of biologics between the long periods of 2004 till 2017. Anyway notwithstanding the accomplishment of biologics in the field of human services, there has been a lot of discussion with respect to the endorsement of and protecting of the significant innovation. Biologics experience a most optimized plan of attack endorsement process which incredibly speeds the procedure. A great part of the analysis relating to quick track endorsement technique for biologics centers around wellbeing concerns which are overlooked during the quick procedure. As per the FDA (2011), the most optimized plan of attack system is to take into account quick endorsement of biologics for treatment of dangerous illnesses and thus is required because of need.

Hello Essays (436 words) - Social Inequality, Politics, Structure

Hi We are the two individuals from XYZ LinkedIn Group and I loved what you needed to share about ABC(always connection to the gathering and the conversation). This is a territory of enthusiasm for me and I couldn't want anything more than to associate with you on LinkedIn to share thoughts, data or simply become more acquainted with one another's work. I anticipate getting familiar with you. Respects This exposition Affirmative Action has an aggregate of 2773 words and 12 pages.Affirmative Action Affirmative activity works. There are a great many instances of circumstances where non-white individuals, white ladies, and average workers ladies and men of all races who were recently prohibited from occupations or instructive chances, or were denied openings once conceded, have gotten entrance through governmental policy regarding minorities in society. At the point when these strategies got official branch and legal help, huge quantities of non-white individuals, white ladies and men have obtained entrance they would not in any case have had. These additions have prompted genuine changes. Governmental policy regarding minorities in society programs have not wiped out prejudice, nor have they generally been executed without issues. Be that as it may, there would be no battle to move back the additions accomplished if governmental policy regarding minorities in society strategies were ineffectual. The usage of governmental policy regarding minorities in society was America's first genuine endeavor at taking care of an issue, it had recently decided to overlook. In an assortment of territories, from the nature of social insurance to the pace of business, blacks despite everything stay a long ways behind whites. Their portrayal in the more esteemed callings is still practically inconsequential. Practically identical irregular characteristics exist for other racial and ethnic minorities just as for ladies. However, to really comprehend the significance of governmental policy regarding minorities in society, one must glance at America's past segregation to perceive any reason why, now ever, we should turn out to be more shading cognizant. History Of Discrimination In America: Events Leading To Affirmative Action. The Declaration of Independence attests that all men are made equivalent. Yet America is scarred by a long history of legitimately forced imbalance. Grabbe d from their local land, shipped a great many miles-in a bad dream of ailment and passing and sold into bondage, blacks in America were diminished to the legitimate status of livestock. A Supreme Court sentiment, Dred Scott v. Sandford (1857), made this authority by characterizing slaves as a types of private property. Even after servitude was annulled by the Thirteenth Amendment in 1865, American blacks, different minorities, and ladies kept on being denied of probably the most rudimentary right of citizenship. During the Reconstruction, after the finish of the Civil War, the Fourteenth Amendment was passed in 1868, making blacks residents and guaranteed them the equivalent assurance of the

The Tokai Earthquake of the Future

The Tokai Earthquake of the Future The incomparable Tokai Earthquake of the 21st century has not occurred at this point, however Japan has been preparing for it for more than 30 years. All of Japan is seismic tremor nation, however its most hazardous part is on the Pacific shore of the principle island Honshu, only southwest of Tokyo. Here the Philippine Sea plate is moving under the Eurasia plate in a broad subduction zone. From considering hundreds of years of seismic tremor records, Japanese geologists have mapped out sections of the subduction zone that appear to burst normally and over and again. The part southwest of Tokyo, hidden the coast around Suruga Bay, is known as the Tokai section. Tokai Earthquake History The Tokai section last cracked in 1854, and before that in 1707. The two occasions were extraordinary quakes of greatness 8.4. The portion cracked in tantamount occasions in 1605 and in 1498. The example is really unmistakable: a Tokai seismic tremor has occurred about at regular intervals, give or take 33 years. Starting at 2012, it has been 158 years and tallying. These realities were assembled during the 1970s by Katsuhiko Ishibashi. In 1978, the lawmaking body embraced the Large-Scale Earthquake Countermeasures Act. In 1979, the Tokai portion was proclaimed a territory under increased measures against seismic tremor catastrophe. Research started into the memorable seismic tremors and structural structure of the Tokai territory. Across the board, constant government funded instruction brought issues to light about the normal impacts of the Tokai Earthquake. Thinking back and imagining forward, we are making an effort not to anticipate the Tokai Earthquake at a particular dateâ but to obviously predict it before it occurs. More terrible than Kobe, Worse than Kanto Educator Ishibashi is presently at the University of Kobe, and maybe that name rings a bell: Kobe was the site of an overwhelming shudder in 1995 that the Japanese know as the Hanshin-Awaji seismic tremor. In Kobe alone, 4571 people kicked the bucket and more than 200,000 were housed in covers; altogether, 6430 individuals were slaughtered. In excess of 100,000 houses fallen. A great many homes lost water, power, or both. Some $150 billion in harm was recorded. The other benchmark Japanese shake was the Kanto quake of 1923. That occasion slaughtered in excess of 120,000 individuals. The Hanshin-Awaji seismic tremor was extent 7.3. Kanto was 7.9. Be that as it may, at 8.4, the Tokai Earthquake will be significantly bigger. Following The Tokai Segment With Science The seismic network in Japan is observing the Tokai portion at profundity just as watching the degree of the land above it. Underneath, scientists map an enormous fix of the subduction zone where the different sides are bolted; this is the thing that will let free to cause the tremor. Above, cautious estimations show that the land surface is being hauled down as the lower plate puts strain vitality into the upper plate. Authentic investigations have profited by records of the tidal waves brought about by past Tokai seismic tremors. New strategies permit us to somewhat recreate the causative occasion from the wave records. Groundwork for the Next Tokai Earthquake The Tokai Earthquake is envisioned in situations utilized by crisis organizers. They have to make plans for an occasion that will probably cause around 5800 passings, 19,000 genuine wounds, and about 1 million harmed structures in Shizuoka Prefecture alone. Huge regions will be shaken at power 7, the most elevated level in the Japanese force scale. The Japanese Coast Guard as of late created agitating tidal wave activitys for the significant harbors in the epicentral area. The Hamaoka atomic force plant sits where the hardest shaking is predicted. The administrators have started further reinforcing of the structure; in light of a similar data, famous restriction to the plant has expanded. In the consequence of the 2011 Tohoku tremor, the plants extremely future presence is obfuscated. Shortcomings of the Tokai Earthquake Warning System The greater part of this action does great, yet a few perspectives can be condemned. First is its dependence on the straightforward repeat model of quakes, which depends on investigations of the authentic record. Increasingly attractive would be a physical repeat model dependent on understanding the material science of the quake cycle, and where the district sits in that cycle, yet that is as yet not notable. Additionally, the law set up a ready framework that is not so strong. A board of six senior seismologists should evaluate the proof and advise the specialists to make an open admonition declaration when the Tokai Earthquake is up and coming inside hours or days. All the drills and practices that follow (for example, turnpike traffic should ease back to 20 kph) expect that this procedure is deductively stable, however truth be told, theres no accord on what proof really anticipates seismic tremors. Actually, a past director of this Earthquake Assessment Committee, Kiroo Mogi, surrendered his situation in 1996 over this and different defects in the framework. He announced its grave issues in a 2004 paper in Earth Planets Space. Perhaps a superior procedure will be instituted sometime in the not so distant future ideally, ​long before the following Tokai Earthquake.

Essay Writing Sample - Band 9

Essay Writing Sample - Band 9In my previous article I provided you with an overview of the wide variety of IELTS General Essay Writing samples and the comparison between the results from each one. In this article, I want to give you a quick analysis of the results. Please bear in mind that these results are based on subjective judgments. However, as a first step to understand what they tell us about your essay writing samples, take a look at the following:This is the most common result: Band 9. This result means that your essay writing samples were written by an expert in IELTS General Writing course. You should give more importance to this result because you know very well that no matter how much of preparation you do, you can never completely prepare for the exam. Therefore, you can never expect a perfect result from your essays, even if you get good writers.The next result: Band 10. Band 10 is the result of a professional writer who writes high-quality essays on a daily basis. Aga in, you have to be very careful in making this choice. If you follow the recommendation of the people who gave this score, you will be taken advantage of. However, if you do not, then you will find yourself getting less positive feedback.Finally, Band 11. This result means that your essays are given a high score simply because they represent your skills in general rather than any specific situation. If you study hard, this result will show you that you belong to a group of people who know how to write essays. You should keep this score in mind and keep the two facts in mind, in particular that you do not have to prepare for every exam, and you need to focus on general writing in general.Band 9 is good. But it is not always easy to get a result of Band 9; it is an extremely difficult task.You can find additional samples of IELTS General Essay Writing samples and their corresponding scores on my website. I also provide sample essays of higher scores on my website. Moreover, the essay sample is also provided with a description of the techniques employed to get the result.As you can see, Band 9 is good. You do not have to prepare for every exam, and you do not have to focus on only one technique in writing an essay. However, you should not expect to have an excellent essay for every exam.

What Makes A Good Life - 1846 Words

Yuangang (Alex) Zhu Mr. Schultz Search for human potential 7 January 2015 How to Live a Good Life There are countless ways to define a good life. In fact, the word good includes happiness, success, and pleasure. In Buddhism, the four noble truths state that life is suffering, and the way to enlightenment is a path out of suffering, which can also be understood as the path leads to a good life. From the perspective of Greek philosophers, living a good life is mostly based on reasoning. The importance of reason in sensing life is evident in all phases of life. The reasoning makes humans unique, which leads us to think, explore, and discover. As Socrates and Plato’s ideas influence the development of humans, their thoughts include the truth that is similar to the Buddha’s. There is also works that show ideas that are similar and demonstrate how these ideas are true and universal in our daily life. Lessons from Shakespeare’s Macbeth, Seamus Heaney’s Beowulf, Hermann Hesse’s Siddhartha, and the classic Greek philosophical tradition tells man to lead a good life by examining the life for defects and acting to improve, treasure friendship that are important, and avoid excess when possible. To examine life for defects and make actions that will change the current situation for the better is one big part of how to live a good life, new goals in life or new requirements for oneself is very important as examples shown in Greek philosophy, Siddhartha, and Beowulf. Many times peopleShow MoreRelatedWhat Makes A Good Life?817 Words   |  4 PagesIn order to answer the question, â€Å"What is required to live a good life?†, Aristotle proposes that a good life for human would be the maximum realization of the function that was unique to humans. In my interpretation, Aristotle refers to a good life to an individual is communally self-sufficient, and a good life is related to other external forces. A person is considered to have a good life if he isn’t placed in any unfortunate circumstances such as illness or diseases or isolation. I don’t fullyRead MoreWhat Makes A Good Life?1259 Words   |  6 Pagesthis day and age hold on to our identities in the blur of people we meet and relationships we form as we try to discover the life we want to live on our travels? It is normal that we adapt as we move through life, but where does one cross the line, becoming someone completely different and losing themselves? It is my belief that one can only fully understand what the good life is if they fully understand themselves. To fully understand oneself, one must be true to oneself. I believe that people areRead MoreWhat Makes A Good Life?1274 Words   |  6 Pages What is considered a good life? Is it to have Wealth and be able to enjoy the materials? Is it to have fame and be praised by everyone? Everyone have their own opinions of good life which was shaped by their experience of living in the current society. Different region might influence people in different ways due to, its history, religion, philosophy, tradition, and customs. Someone living in Asia will have a different opinion of a good life then someone living in Canada. Good life c an also affectRead MoreWhat Makes Good Life?1100 Words   |  5 Pages â€Å"Good† is a broad term that can be interpreted in a variety of ways by each individual. By definition, it is a lack of self-centeredness. It means the ability to empathize with other people, to feel compassion for them, and to put their needs before your own. It means, if necessary, sacrificing your own well-being for the sake of others’. It means benevolence, altruism and selflessness, and self-sacrifice towards a greater cause. It means being able to see beyond the superficial difference of raceRead MoreWhat Makes A Good Life?1809 Words   |  8 Pagespursuit of a life stable enough to provide a certain degree of control and self-sufficiency while also remaining open to the possibility of circumstances which are not entirely under our control, such as love. To recognize the beauty of the mysteriousness and uniqueness associated with love, a force we cannot control, while also maintaining a certain degree of self-sufficiency may possibly allow us to live a good l ife with a love immune to tragedy. The idea of what constitutes the â€Å"good life† can be categorizedRead MoreWhat Makes Your Body Being Good Shape For Your Own Life?1722 Words   |  7 Pagesalways gain you respect. Be in control of your own life - You should be adept enough to control your own wellbeing and physical condition; no one else can do that for you. I know I mentioned this in the first chapter of this book though I wanted to talk a little more about the importance of your body being in good shape. I don’t mean making sure you are stick thin, I am talking about your strength. In terms of stamina, your body has to be in good shape for posing. (Believe it or not, it actually takesRead MoreHow Does Society Define A Good Life? Essay1228 Words   |  5 PagesTo have a good life, one must aspire to obtain one. Many people aspire to lead a good life but they nearly never truly obtain one. Life has obstacles, which makes it difficult for a person to lead a good life. Living a good life would be, being able to sustain oneself as well as one’s family members with little to no struggle. Equally important, a person should be happy while leading this so called, â€Å"Good Life.† â€Å"The unexamined life is not worth living.† (Plato.) Knowing what makes you happy andRead MoreAnalysis Of Susan Wolfs Description Of The Moral Saint1421 Words   |  6 Pagesargument for her objection to the Moral Saint ideal is invalid. Wolf’s central criteria for one to be a moral saint, is to be an individual whose life is absolutely centered upon the pursuit of only moral virtues, interests, activities, and relationships exclusively for the maximum improvement of the welfare in others and society as a whole. An example of what Wolf’s moral saint would commit themselves and their time to, is instead of spending time reading books for their own benefit, like knowledgeRead MoreThe Good Life Is A Happy Life1510 Words   |  7 PagesThe good life is a happy life and is what everybody wants. But what does it mean to have a good life? Everybody has different ideas of a good life. By definition good life mean, balanced lifestyle accomplished goals and dreams that are beneficial to them or loved ones, an education, and stability through relationships, work and money. All are elements of good life, but as long as you are happy with yourself, you are having a good life. Life can be abounding in material comforts and luxuries. EverybodyRead MoreEssay on West Side Story731 Words   |  3 Pagesliving in America, as well as their beliefs and examples of living a good life. The expectations of what people consider the good life to be may vary on a person’s morals and their dreams of what life is truly about. In this movie, whether or not these characters were good people, lived a good life, or lived in a good society is a very controversial topic. nbsp;nbsp;nbsp;nbsp;nbsp;The characters of the West Side Story were not good people. The two gangs focused their lives on fighting with each

The Reign Of Ancient Greek Philosophers - 982 Words

Aristotle The reign of ancient Greek philosophers was one that was remembered for centuries. One philosopher stood out amongst the rest. He is known as Aristotle. Aristotle made extremely significant contributions to human knowledge. His writings were extremely incredible and he paved the way for philosophers long after him. Aristotle was born in 384 B.C in a town called Stagira in the northern part of Greece. He was born to a set of parents who were members of medical families. His father was a physician to the King of Macedonia, but later died when Aristotle was a young boy. Because his father was so close with the court of Macedonia, Aristotle was still affiliated for the rest of his life. After the death of his father, Aristotle was left without a guardian. His sister s, Arimneste, husband became his guardian until he was legally old enough to take care of himself. Around the age of 17, he was sent to Athens to get an education. Athens was known as the academic core of the world. Aristotle enrolled in Plato s academy and was one of the top scholars. Plato s academy was one of the top learning centers at the time. Aristotle formed a relationship with Plato, who was a Greek philosopher, and taught at the academy for 20 years. Plato died in 347 B.C. Despite their relationship, Aristotle did not agree with Plato s philosophy, so he did not become the director of the academy after Plato s death. Aristotle left Athens, and then went to Mysia, a place he was invited toShow MoreRelatedClassical vs. Hellenistic Periods Essay677 Words   |  3 PagesDuring the span of the Classical and Hellenistic periods in Ancient Greece, many changes occurred that differentiated one from the other. There were many facets of society that were affected as a result from the Classical period leading to the Hellenistic period. The Classical period was a time of intellectual growth and stimulus. The desire to learn brought about the need for a group of teachers to impart worldly wisdom unto their students. This new group of teachers that emerged were known asRead MoreAlexander the Greats Impact on the World Essays1339 Words   |  6 Pageshe demonstrated dynamic leadership and masterful strategy on a large scale and tactics on the battlefield. During his life, he ruled the largest empire the world had ever seen, which stretched from ancient Greece to India. The son of King Phillip II of Macedon, Alexander was educated by the philosopher Aristotle and first led Macedonian troops at age 18. Many times Alexander was worshipped as a god in some of the countries he ruled. He had a huge impact on world history spreading the seeds of westernRead MoreCivilization is Connected from the Mesopotamians to the Powerful Roman Empire836 Words   |  4 Pagesallowed for Hammurabi’s Code of law to be written and preserved through the ages. 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His father was out most of the time trying to extend h is kingdom therefore Alexander was left with his mother, Olympias, who was very emotionally close to her son and had a tendency to spoil him. Alexander was handed down a trained, strong and powerful army with excellent generalsRead MoreGreece : The Birthplace Of Democracy1600 Words   |  7 Pages Despite being over a thousand years old, Ancient Greece is a culture that influences the minds of modern day humans from around the world. At their time, Greece was considered to be the finest place to receive an education and be enlightened by philosophers such as Socrates, Plato, and Aristotle. One could learn the Pythagorean Theorem, Hippocratic Oath, or the Socratic Method. But perhaps the greatest gift a man could receive from his government was democracy. Unlike other empires where a citizen’sRead MoreEssay What Does Violence Mean to the Greek?1142 Words   |  5 Pageswhich is expressed in society. For the Greeks, violence was a positive thing, it was an intrinsic part of their society. In this essay, I define violence as a way to express oneself in an aggressive manner while causing misfortune to an individual. I will discuss the role of violence in athletics, politics, literature, art, religion and refer to Spartan norms to prove my thesis. By far the greatest and the most severe legitimate violence was found in Ancient Sparta. Lacedaemon had institutionalizedRead MoreThe Philosophy Of The French Revolution1045 Words   |  5 Pagesaffluence of ancient Rome. However, it was during the Age of Enlightenment around the mid-1700’s that many students went to study art in Rome and returned to their home countries with a renewed appreciation for Greco-Roman culture. 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International Marketing A Case Study of Harvey Nichols - Sample

Question: ScenarioHarvey Nichols recently announced it will be opening a new store in partnership with Qatari business group, Saleh Al Hamad Al Mana, in the Doha Festival City shopping area. This will be Harvey Nichols eighth international store. (Mintel 9.12.14) As a marketing consultant for Harvey Nichols, you have been asked to write a report on the proposed international marketing development for the company and recommend the market for their ninth international store.Based on your critical analysis of the company and its marketing environment, assess the strategic options available for Harvey Nichols to further develop its international presence. Recommend with justification Harvey Nichols strategy for international growth, identifying and recommending the market for its 9th international store. Also discuss appropriate market entry modes and the marketing mix for the proposed market.International Marketing Strategy ReportThis should include: summary situation analysis reviewing key aspects of the marketing environment audit critically discuss Harvey Nichols strategic options for international growth and make strategic recommendations for its future international growth evaluate market potential and recommend its next international mark et and proposed entry strategy for its 9th store outline the recommended marketing mix for the proposed market, ensuring its relevance to the target audience. Answer: Introduction: Zhong (2013) opined that worldwide marketing is nothing but the expansion of the trade beyond the territory of a nation. On the other hand, Zou and Swan made a consequential argument in this regard by stating that there is intersect among the international marketing and the global marketing of the a business. Both of the statement reflects a similar kind of opinion in relation to reducing the barricades of the nations in the international marketplace. With the assistance of various techniques and tools of Harvey Nichols, this assignment is concentrating upon the situation s in relation to international marketing. During the year of 1831, in London, Harvey Nichols has started its journey for the first occasion. The operational structure of the entrepreneurship was chiefly depended upon the chain of departmental stores by that the company used to sell shoes, garments and some other products as well. This organization has opened a number of departmental stores throughout the territory of various nations within the region of Arab and UK. The 9th international departmental store is going to be launched by the company in coming succession. Situation analysis of Harvey Nichols: External Analysis: PESTEL Analysis: Political: In the period of contemporary political surroundings, Harvey Nichols steadily and successfully assessed the conditions of influence in relation to various government factors in consisting with the legal provisions relating to the departmental stores (Blythman, 2013). Economical: It has been opined by Czinkota and Sutton- Brady (2014) for the success and for the failure of an organization, the rolem of the economy is the most significant one. Within the territory of state and national level the performance of Harvey Nichols was appreciable. Because of the augment of earning revenue, the organization successfully manage to make good figures of profit in the current financial years. Social: In accordance to the opinion of Cateora, Gilly and Graham (2011) for the purpose of successful operation of a business, societal element is the most significant thing that makes the image of the brand, image of the products in market, identifying the choice of the customers, demand and other necessities. Technological: For the purpose of maintaining stock and facilitating the stream of acknowledgement, the organization executed various computer based technologies, such as POS (Point of Sale) along with the societal media networks. Environmental: Harvey Nichols believes in good practice of business by which sustainability of environment can be achieved. Legal: The Company is incorporated with all the mandatory statutory and procedural laws of the nation, mainly law of contracts, consumer law, health and safety regulations etc. Five forces analysis: Bargaining powers of the customers (low): The major number of customers of Harvey Nichols is individuals; it is conducting its business in the marketplace with diverse situation, hence, the customers having a high level of bargaining power (Ellis-Chadwick, 2011). Bargaining powers of the suppliers (low) Because of unwarranted deliver of raw materials, changing expenses from one supplier to another supplier is very less. Furthermore, suppliers of Harvey Nichols delivered enormous number of goods to Harvey Nichols. Threats from substitute (High) The major reason behind the competition in the marketplace is the price and quality of the alternative products. The performances of the alternative products are almost similar kind of to the products of Harvey Nichols but the due to the low price of those products, the chances of switching of customers to that substitutes are quite high (Erratum, 2008). Potential Entrants (medium-high) Developed market requires high amount of capital. In most of the markets of the world, customers are keen to products with law price and with a standard quality. During the expansion of the market in other nations accurate distribution policy has to be introduces in the business proceedings. Threats from rivalry (high) Harvey Nichols struggled from the challenges and competition from its preliminary competitors like House of Fraser Ltd, Selfridges retailer ltd, Harrods holding ltd, etc (Fragasso, 2008). External Analysis: Value chain analysis: Value chain analysis model Supportive activities: General management: Harvey Nichols was encompassed with a centralized operating system for the purpose of operating the business of all the departmental stores of the company (Harold and Harold, 2008). Human resource management: In relation to motivate the employees and to conduct regular interaction among the staffs, human resource plays the most significant role. Recruitment of skilled and efficient employees in the company is also vested within the sphere of human resource department of that company. Technological department: For the purpose of obtaining upper hand in the competition market the company has executed some noticeable technological decisions, like introduction of point of sale and satellite system. Procurement: For the purpose of encouraging online purchase by the customers, Harvey Nichols introduced the process of Electronic Data Interchange (EDI) in the procurement system of the company. Besides that, the company deals with the manufactures directly without the interference of any third party (Jolivot, 2008). Primary activities: Inbound logistics: For the purpose of providing improved service to the customers and to attract more customers, the system of e-procurement has been introduced by Harvey Nichols, like VMI (Vendor management inventory), EDI etc. The company is it constantly improving the inbound process (Kerin, 2006). Outbound logistic: The Company has established eight departmental stores and also enhanced the business throughout the territory of Dubai. Regardless, Harvey Nichols has introduced the system of spoke distribution in the process of outbound logistics of the company. Operations: The company deals with two kind of operational procedures, the first one is from the stores at various locations and the second one is by way of online purchase facility in the own portal of the company (Makandar, 2014). Service: The service of the company makes it superior over its competitors in the market. Harvey Nichols guarantees to product satisfaction of the customers and in case of any faulty products the customers can change it within prescribed time. Marketing and Sales: For the purpose of increasing the selling figures of the goods the company, apart from regular advertisement, also demonstrates the products in various social media sites like Facebook, Twitter etc. The company also provides information of their newly launched products in different online shopping sites like Amazon, Snapdeal etc (Mayrhofer, 2012). SWOT analysis: Options Description Strengths Clients are extremely devoted towards the corporation because of better eminence goods. In the marketplace of fashion, Harvey Nichols has excellent and appreciated brand image. Evenhandedness of brand name is incredibly effectual for Harvey Nichols. Weakness Products with low diverse are the main weakness of the organization. Unlike the alternative products the company has not provided the latest design. The company is using old strategies in relation to advertisement. Opportunities Introducing online purchase system gave boost to the company and it also helped the existing customers of the company, it made the shopping very easy for the customers. Threats The main threats of the company are the competitors and the substitute products available in the market. Present economic recession throughout the world is also an alarming factor for the business of the company. The expansion of Harvey Nichols is quite slow than the other companies. Major issues of Harvey Nichols (TOWS Matrix): The major and foremost obstacles of Harvey Nichols that has been acknowledged during the situation analysis are the alternative products and the competitors. In the marketplace of fashion, the company has earned a good reputation and established a brand value of their products. Nevertheless, because of maintaining good quality in the products of the company, Harvey Nichols has to put on foe sale highly cost products. However, competitors of the company such as Harrods holding ltd, House of Fraser ltd offers latest design products at a very low cost in comparison to the products of Harvey Nichols, it attracts the consumers in a rapid speed (Pasco and Le Ster-Beaumevieille, 2007). Options Description Threats contestant, alternate goods, political party change, financial collapse, etc Opportunities Online purchase competence, additional value upon client satisfaction, etc Weakness Be deficient in of diversified goods, high value goods, etc Strengths Appreciated brand, loyalty of customer etc As a consequence, because of not sufficient latest design articles, most of the customers of Harvey Nichols had to move on towards other companies. Furthermore, Soffer and Rosa (2013) stated that in the marketplace the organization has an extremely sturdy brand value. Though, the company has remained unsuccessful in relation establishing their existence in a sequence way. Hence, any major alteration in the political scenario, social or legal environment becomes very much effectual to the business. In addition, imposition of legal consequences enormously affected the business conduct of Harvey Nichols, especially goodwill and profitability of the company. In the course of the internationalization of the company throughout many countries these diversities arose. Strategic options and recommendations: Growth strategies (Ansoff Matrix): Product and service development: In relation to the development of the products Harvey Nichols developed it separately for the kids, women and men. In relation to attract more customers and to provide a wide range of services Harvey Nichols launched Smartphone application. It is not only helpful in relation to securing the transactions of the customers but it also helps the company to identify the loyal customers of Harvey Nichols. Market penetration: In the fashion marketplace, Harvey Nichols in one of the very famous organization. Since the establishment of the organization, they never had to go back. The company has introduced latest technological factors in relation to increase the sale of the goods and to interact with the stakeholders of the company. The market share of the company has been immensely increased and the loyalty of the customers is also developed due to exclusive service of the company and also for the establishment of different shopping venues (Pride and Ferrell, 2008). Diversification: In the current period Harvey Nichols introduced new products in diversity from the traditional products of the company (Rama Mohana Rao and Ratna Manikyam, 2013). Development of Market: Harvey Nichols is very good in terms of market analysis, for instance, the company observed that the people of Dubai do not care for the price of the goods they are concern about the quality of the product, this led the company to open the store in Dubai (Whitelock, 2011). Competitive Strategy ( Bowmans theory) Bowmans Strategic clock As per the demonstration given by the strategic clock, Harvey Nichols is mainly concentrates upon the improvement of the quality of the products instead of reducing the price of the goods. In accordance with the statement of the CEO of the company, for the purpose of meeting the long term sustainability, the company ought to look for the quality of the products of the company rather than concentrating upon the cost reducing factors. This has been recognized as one of the best strategic policies of marketing to increase the purchase power of the customers. The strategic clock suggests that the hybrid strategy is not only effectual upon the satisfaction of the desires of the customers relating to the quality of the products but it also attracts new customers. Segmentation, Targeting and Positioning: Segmentation: In a market there are several segments of customers and other factors. Harvey Nichols made different group strategies for each segment of the market. Harvey Nichols by way of adequate strategic plans made harmony among the various segment of customers in the market. The following factors are eminent in deciding the segments; Demographic: It depends upon the age, gender, economic condition etc. Psychographics: It depends upon the life style, social class, personal views etc. Geographical: It is based on the city, country, content and area of work. Targeting: In relation to develop the international market, targeting simultaneous segments is very much efficient. Furthermore, through the single segment target Harvey Nichols can only be able to demonstrate their products and can assess the demand of the market but by way of multi segment target the company will be able to spread the business in the international level (Yakhlef, 2015). Positioning: Good will and reputation of the brand always attracts consumers. In spite of all the other diversities, Harvey Nichols is getting success due to its good will and brand value that assists in keeping the position in the market. Strategic recommendations: Strategic selection and justification: E-commerce trade: This strategy will make the company enabled to conduct the business operation of the company from one location to the entire world. It will also help Harvey Nichols to expand business in the international market by avoiding local barriers. Introduction of private brand: In the fashion industry it would be beneficiary for the Harvey Nichols to introduce a separate brand of clothing and jewelry into the market through their stores. Engagement of social media: Engaging social media like facebook or Twitter is a brave decision as it will not only attracts the customers but also gives demonstrations of the products of the company (Blythe, 2006). Selection of market and entrance: Before making the decision relating to the expansion of the business in the international market, the company has to assess the market first into which the company is going to conduct its business. Harvey Nichols has analyzed the following markets; Europe: The European market is quite mature though the rivalry is very high in that market. The company went through from a lot of difficulties at the entry level. Harvey Nichols targeted to attract the customers by providing good quality products and good customer service. Asia: Asian market brought good opportunities for the business of Harvey Nichols. Most of the developing countries are situated there and human resource has never become an issue for the company. Qatar: In this country the company is going to open its 9th store as the market of Qatar is enthusiastic towards the quality of the goods instead of pricing. 7 Ps of marketing: Products: Harvey Nichols should give focus upon the quality of the products instead of reducing the price of the products. It will not only provide sustainability of the company but also attract new customers (Azevedo and Pomeranz, 2008). Price: Harvey Nichols directly deals with the suppliers of the company. Hence, there is very less scope for any kind of unnecessary expenditures. Promotion: This is the key thing for selling any product. By way of proper promotion any kind of product can be sold on a good price. People: Harvey Nichols ought to provide good services to satisfy the customers and for the employees the company should encourage the good works and provide adequate remuneration. Place: The Company should locate it stores in such a place where the customers can easily come. Process: Faster and easier process not only attracts customers but makes the business conduct easy. Physical evidence: Harvey Nichols should employee adequate number of floor employees to assist every customer. 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